Why Your Marketing Isn’t Working (And How to Fix It on One Page)
You’re pouring time and money into marketing social media posts, email campaigns, maybe even some paid ads but still not seeing the growth you expected. What gives?
I’ve been there. I tried every marketing trend and template, yet ended up frustrated with underwhelming results. The problem? I was chasing tactics without strategy.
Here’s how I broke through and how you can do it with one simple shift: a one-page strategy overview.
Putting the whole strategy, goals, objectives and such on one page means you and your team can quickly see what needs to be done when and what is contingent on something else.
Once you have the high level overview down, you can build out the tactics necessary to achieve each objective.
Tactics Without Strategy = Marketing Mayhem
Sun Tzu said it best:
“Tactics without strategy is the noise before defeat.”
Most business owners jump into action reels, blogs, SEO without first answering the big question: What do I actually want to achieve?
Without a clear strategy, efforts get scattered. Burnout rises. Results stall. You are throwing spaghetti up against a wall to see what sticks.
The One-Page Strategy Overview
It’s not a fancy document. It’s a visual map that connects your vision to the exact steps that make it real.
The Framework:
Strategy: What’s your overarching direction?
Goal: A measurable outcome to track progress
Objectives: 3 key areas of focus
Tactics: Projects or actions tied to each objective
Timeline, Owners, Resources, Metrics: Practical tools for execution
Real-World Example: Kit
Kit, an email platform for creators, used a strategy-first shift to scale up:
Strategy: Help creators grow their audience & revenue
Goal: Increase monthly recurring revenue by 30%
Objectives: Improve onboarding, launch creator monetization tools, expand community education
Tactics: New onboarding emails, a paid memberships feature, and weekly live creator workshops
Result: Over $2.5 million in new ARR and a far more loyal user base.
Kit realized who they needed to speak to and the reason why. They then assigned a goal that was SMART (specific, measurable, achievable, relevant and timebound) and built out how they would achieve their objectives and then defined the tactics.
Take Action
Want to plan your own strategy like Kit?
Download our free One-Page Strategy Template and get started building your strategy and plan.
Lisa Beck Schuck is a marketing strategist, messaging expert, and the founder of Sync’d Strategies—a consultancy that helps overwhelmed business owners and marketing directors cut through the noise and finally connect the dots. With a focus on foundation-first marketing, Lisa specializes in auditing, clarifying, and building actionable strategies that drive real growth. Her approach prioritizes client experience as a core part of the marketing strategy—ensuring every touchpoint reflects clarity, consistency, and care. Lisa works with both service-based businesses and financial institutions to bring structure, momentum, and measurable results to their brand and growth efforts. Through her blog, she shares practical, fluff-free advice on how to turn strategy into results so leaders can stop guessing and start scaling with confidence.
