Ready to Assess, Define, and Refine Your Marketing Strategy?

Start by auditing and analyzing your current position against competitors and your ideal future state, then build a strategy rooted in a clear message and supported by a tactical action plan.

Unclear on what to do to raise brand awareness or how to use marketing to support your business?

Stop random acts of marketing! Instead…

Know Where You Stand in the Market

An audit and assessment will give you the knowledge you need to know where to start.

Define a Clear Message & Strategy

To align everyone in your organization.

Create a Tactical Plan of Action

To understand what to do, when to do it and how much it costs.

Strategy Audit / Assessment

  • You’re struggling to understand how to improve your online presence to get results and if you want to understand how you stack up against your competitors (those you have now and those your aspiring to compete against in the future). Get a solid understanding of where you stand with your website, digital presence including social media, and SEO.

  • Online Presence Audit with Resulting Recommendations that takes into account website, social media, SEO, directories, Google Business, and digital advertising - versus what three of your competitors are doing.

  • $1968.00 for a complete review and recommendations on ways to improve your website, digital presence, social media and Google Business Profile - updating your online presence will raise brand awareness. You’ll be found by more of the people who need what you have to offer.

Messaging Workshop

  • Businesses whose teams aren’t aligned and who feel like they are saying the wrong thing or different things between sales and marketing.  Delivering a consistent message internally and externally is critical to your business success. Everyone needs to know what you do and how you do it.

  • Two half days of work with the team to create a clear message, one liner, potential homepage website revised copy, and draft sales page.

  • $3100.00 includes prework for the team. Two half day interactive workshop that walks you through a messaging framework to get everyone on the same page. Deliverables include: website homepage verbiage, one line, sales page, emails and brandscript.

Strategic Marketing Plan

  • This is perfect for you if you’re tired of spending money on marketing and not understanding the return on investment. If you are engaged in random acts of marketing. Or you’re not intertwining your business goals into marketing. Marketing pervades every corner of your business. Are you treating it as an afterthought?

  • ✦ Strategy Audit & Assessment (a $1968.00 value)

    ✦ Individual Meetings With Up to 8 Team Members

    ✦ A Half-Day Strategy Facilitated Workshop

    Results Include:

    ✦ Audit & Assessment Recommendations

    ✦ A Defined Strategy

    ✦ A One Year Framework for Actions & Activities Needed to Raise Brand Awareness and Align Marketing with Business Goals

  • Depending on the size of your business and your current marketing activities, the range in investment for strategy is between $12,488.00 and $19,775.00. 

The Process

Schedule a
Sync Up

A 30 minute call to listen to where you are versus where you want to be with your marketing and strategy.

( 01. )

Receive a Sync’d Structured Proposal

Recommendation on how best to develop your marketing: audit/assessment, messaging workshop, strategic solution or pieces from each combined to uniquely solve your issue.

( 02. )

Work Through a Specific Sync’d Strategy

Based on what works for your business and your team.

( 03. )

Deliver a Sync’d Strategic Solution

Everything is unique to your business and ready for implementation including recommendations and tactical support so you can implement immediately.

( 04. )

  • Clay Conner — Infomedia

    "Lisa had an energy as she facilitated our workshop that helped our team align on a message for our company, Infomedia. Lisa asked questions, threw out ideas and supported us as we worked to get a simple, clear message that would resonate with our clients. We enjoyed ourselves and were so delighted with the result that we now use Lisa with companies that come to us and need to work on their message. She’s part of the initial work clients do when they begin their website redo.”

  • Andy Prewitt — Vice President, The Prewitt Group

    "Our team not only enjoyed the strategic process with Lisa, but gained so much valuable insight as to our brand and mission as a company. We came away with more than just our value proposition, but also truly defined the story of our firm, our “why” and a solid brand promise - priceless pieces that are invaluable to our long term goals. We are a better brand because of our workshop experience with Lisa!"

  • Sonia Blumstein — Oakworth Capital Bank

    "Lisa’s approach converted my old-school, 50+ page marketing plan into a one-page executive overview. I now use this with all company leadership for more successful planning and higher-level conversations. This keeps my internal stakeholders out of the weeds and allows them to focus on the big picture. Tactical plans are now where they should be – out of the executive conversation and housed in the marketing’s team project management software.”