The 8-Part Marketing Strategy You Can Fit on One Page

What if your entire marketing strategy vision, goals, and high level execution plan fit on one page? No bloated decks. No confusion. Just clarity.

Sounds like a fantasy? It doesn’t have to be. Putting together a marketing strategy and action plan that supports your overall business efforts, is how it’s supposed to be. It can be and should be your reality. 

Here’s the 8-part framework that keeps your plan tight, your team aligned, and your results scalable.

The 8 Building Blocks

1. Strategy
   What’s your core vision?
   Example: Build brand authority in the legal industry.

2. Goal
   What measurable result supports that strategy?
   Example: Gain 10 new retainer clients in 6 months.

3. Objectives
   What 3 high-level efforts support your goal?
   Examples: Improve conversions, boost SEO, run webinars.

4. Projects/Deliverables (Tactics)
   For each objective, identify 3 tactics.
   Example: For “run webinars”: plan topics, build reg pages, promote on LinkedIn.

5. Timeline
   Roll out across quarters. Avoid the Q1-crunch trap.

6. Owner
   Assign accountability. One owner per task.

7. Resources
   Tools, talent, tech, and costs—know what’s needed upfront.

8. Success Metrics
   What does winning look like? Be specific and realistic.

Real-World Example: Girls Who Code

When scaling nationally, Girls Who Code kept it simple:

• Strategy: Expand U.S. presence to close the gender gap in tech

• Goal: Launch 1,000 clubs in one year

• Objectives: Partner with schools, raise awareness, boost sponsors

• Tactics: Regional pop-ups, ambassador program, #HireMe social campaign

• Success Metrics: Club count, engagement rate, media mentions
  

Result: A national footprint and global name recognition. 

Defining the direction your business is headed and ascribing a goal with objectives, deliverables, resources, accountability, and success metrics gives you the clarity you and your team need to achieve your goals and make your marketing work for you. 

Want to Try It?

Click here to grab the free one-page strategy template + filled-in sample.
Save time. Get focused. Get your marketing in sync with your business.

Lisa Beck Schuck is a marketing strategist, messaging expert, and the founder of Sync’d Strategies—a consultancy that helps overwhelmed business owners and marketing directors cut through the noise and finally connect the dots. With a focus on foundation-first marketing, Lisa specializes in auditing, clarifying, and building actionable strategies that drive real growth. Her approach prioritizes client experience as a core part of the marketing strategy—ensuring every touchpoint reflects clarity, consistency, and care. Lisa works with both service-based businesses and financial institutions to bring structure, momentum, and measurable results to their brand and growth efforts. Through her blog, she shares practical, fluff-free advice on how to turn strategy into results so leaders can stop guessing and start scaling with confidence.